by Suzanne Whitby | Sep 6, 2022 | Ideas, insights, tutorials, Science Communication
“Little Mermaid’s umbrella turns up in the Andamans”. What does this title say to you? If you saw it turning up in your local paper, accompanied by a photo of an interesting plant, would you want to click and read more? For us, this title made us think “Ooh, the...
by Suzanne Whitby | May 27, 2022 | Ideas, insights, tutorials, Inspiration, Science Communication
On my internet wanderings today, I found myself on the iF Design website, mouth agape as I explored an interactive poster designed by The Science Communication Lab. Entitled “Explore the Ocean” the poster was designed to allow scientists from the Helmholtz...
by Suzanne Whitby | May 11, 2022 | Communication, Ideas, insights, tutorials, Outreach
Pint of Science Innsbruck in Innsbruck, 9-11 May 2022. Five themes, five venues, three nights, and over thirty intrepid speakers from a range of research areas and scientific disciplines. And, of course, beer! Pint of Science 2022Pint of Science 2022Pint of Science...
by Suzanne Whitby | Apr 6, 2022 | Ideas, insights, tutorials, SciComm Tip
When I ask scientists, researchers and academics WHO they want to reach, one phrase comes up time and time again: the “general public”. But who is this mysterious “general” public? Does a stockbroker have the same values and priorities as a social worker? A...
by Suzanne Whitby | Dec 30, 2021 | Ideas, insights, tutorials, Opinion
I am privileged to be able to spend my days working with scientists who want to learn how to turn their academic findings into information that the “general public” can understand and hopefully act upon. Many of the people I coach and train are natural scientists who...
by Suzanne Whitby | Oct 14, 2020 | Communication, Ideas, insights, tutorials
Read this out loud: You’re giving a presentation? That’s… good news? Except that you’re a little nervous? And hesitant? And so you start raising your pitch at the end of every sentence? Everything you say starts to sound like a question, even when you know what you’re...
