by Suzanne Whitby | Feb 22, 2024 | Insights
Poster sessions are a great way to learn about new and innovative research at a glance. They’re also a great way for scientists and researchers to share their perspective on their work. The thing is that poster sessions usually involve many, many posters. With that in...
by Suzanne Whitby | Jan 30, 2024 | Insights
For every 10 communication workshops that we’re invited to deliver for scientists and researchers, at least 3 involve social media. From our 90-minute “Social Media 101” sessions to our multi-week “How to plan, implement and measure a social media campaign for your...
by Suzanne Whitby | Oct 24, 2023 | Insights
We’re looking forward to meeting some of the interesting people at Boston University later this week when we run “What the X? How to Make the Most of Social Media to Promote your Research in 2023.” In 90 minutes, we’re going to cover: 💡 The...
by Suzanne Whitby | Sep 6, 2022 | Insights
“Little Mermaid’s umbrella turns up in the Andamans”. What does this title say to you? If you saw it turning up in your local paper, accompanied by a photo of an interesting plant, would you want to click and read more? For us, this title made us think “Ooh, the...
by Suzanne Whitby | Apr 6, 2022 | Insights
When I ask scientists, researchers and academics WHO they want to reach, one phrase comes up time and time again: the “general public”. But who is this mysterious “general” public? Does a stockbroker have the same values and priorities as a social worker? A...
by Suzanne Whitby | Oct 5, 2020 | Insights
A quick summary (for the time-poor) Remembering someone’s name and pronouncing it correctly is a key part of making a positive impression. It’s also part of being a good communicator. Not bothering to remember someone’s name or continually...