Insights & resources

Tutorials, ideas, thoughts and useful information.

The right title for your audience

The right title for your audience

“Little Mermaid’s umbrella turns up in the Andamans”. What does this title say to you? If you saw it turning up in your local paper, accompanied by a photo of an interesting plant, would you want to click and read more? For us, this title made us think “Ooh, the...

Interactive scientific posters: visual, interactive, unforgettable

Interactive scientific posters: visual, interactive, unforgettable

On my internet wanderings today, I found myself on the iF Design website, mouth agape as I explored an interactive poster designed by The Science Communication Lab. https://www.youtube.com/watch?v=fbxCGCGYrg4 Entitled "Explore the Ocean" the poster was designed to...

Know your audience

Know your audience

When I ask scientists, researchers and academics WHO they want to reach, one phrase comes up time and time again: the “general public”. But who is this mysterious “general” public? Does a stockbroker have the same values and priorities as a social worker? A...

Look UP! That’s what I am taking from “Don’t look up”.

Look UP! That’s what I am taking from “Don’t look up”.

I am privileged to be able to spend my days working with scientists who want to learn how to turn their academic findings into information that the “general public” can understand and hopefully act upon. Many of the people I coach and train are natural scientists who...

Making presentations “sticky” with stories

Making presentations “sticky” with stories

I love this story: Christopher Wren was a famous English architect and builder who lived from 1632-1723. Legend has it that he was walking past three stone cutters working on the rebuilding of St. Paul’s cathedral. He asked them each what they were doing. The first...

Intrigued? Let’s chat.

hello@scicommsuccess.com

+43 660 378 2939