Building a brand and online presence for your research career

As a researcher, scientist or academic, you might have thought that “branding” is just something for influencers, actors and politicians. The thing is that “branding” isn’t just a marketing term. When it’s applied to you, it refers to the sum of the distinctive features about you and your work that other people perceive. In other words, branding is all about how other people—colleagues, fellow experts, supervisors, possible employers, the media, the world at large—see you.

The question is whether you want to have more control over how other people see you, or not. Because your personal brand is “happening”, with or without your active input.

Our branding and online presence workshop is all about helping you take control of your personal brand and your online presence so that you can focus attention on what you want to be known for.

This interactive workshop can be tailored to your needs or the needs of your group, and typically includes a mix of theory, practical exercises and activities, and group discussion and feedback.

Depending on the length of the workshop, the number of participants and what you want to achieve, we can cover:

  • What branding is and why it matters for researchers
  • How to identify what differentiates you from other researchers in your field
  • Putting it into words: articulating strengths, purpose, promise and key words
  • The one-minute elevator brand “promo”
  • Elements of an impactful online presence for researchers
  • Thinking critically about which online profiles matter most
  • Creating your online profile(s): words, images and more
  • The power of consistency

By the end of this workshop, participants leave with increased awareness of what a brand is and how they can use branding to shape how they are perceived by others, as well as a solid understanding of how to build their brand and increase their visibility online.

Curious? Get in touch!

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Kind words

Loved this. So much information and still time for some good discussions with fellow students. I look forward to being able to use some of the ideas when I create my first poster.

Poster workshop participant

Student SHA Utrecht University

I have just completed SciComm Success' Poster Design Workshop. It was full of interesting tips and tools, some of which I have already built into my poster planning. Although we had a big group and I expected a lecture/webinar format, Suzanne constantly invited us to provide feedback and our own experiences, and I enjoyed hearing what fellow biologists like and don't. I liked that the group was international and enjoyed the flexible and informal discussions - some via chat, some using whiteboards, some simple audio discussion. It felt as if we could all contribute, wherever we were. I would recommend this workshop for anyone new to creating posters for conferences. It would probably be a good refresher for poster presenters, too. Thank you, SEB, for the opportunity.

Poster workshop participant

Society for Experimental Biology Conference (2021)

This was a good refresher on best practice planning and design for posters. I particularly enjoyed the sessions on tools for choosing colour palettes, which I have since used in other communication materials, and the discussion about online and virtual conferences, which was an eye-opener for me during COVID. Thank you, Suzanne!

Poster workshop participant

Genentech, USA

Have something different in mind?

Book a call with one of our training team and let’s explore what you are thinking about, what you need, and what we can do to help.