Short-form science communication: elevator pitch workshop

In this bite-sized workshop, we’re going to address the tricky subject of explaining what you do quickly, clearly, and concisely in 3 minutes or less.

The elevator pitch – so-called because the idea is that you have time to pitch your idea or your work in the time it takes to travel in an elevator to the top of a rather tall building – is a useful tool for scientists and researchers for a number of reasons. First, it’s a great way to answer the dreaded question of, “So, what do you do?”. But that’s not all: it’s a handy tool for introducing yourself at meetings, providing a quick insight into your work in your research profile or website, and it’s a quick and efficient way to help non-specialists access your science.

In this bite-sized workshop, you can expect to learn several tools for crafting and elevator pitch, and have multiple opportunities to deliver your pitch and get helpful feedback from peers. You’ll be able to hear different pitches from scientists, too, and offer your feedback to help them, too. Consider this workshop part science communication learning, part hands-on practice, and part interdisciplinary networking!

Learning outcomes:

By the end of this interactive training session, participants will:

  • Have a clear understanding of what an elevator pitch is and how it can be used.
  • Understand the basics of putting together an elevator pitch using several different frameworks.
  • Be able to tell people what they do in 3 minutes, 2 minutes, and 1 minute.
  • Be aware of a few simple techniques to make their delivery clear and memorable.


What this training will cover:

  • A little bit of theory:
    • What, why, when
    • Keeping your audience in mind
  • Delivery best practice
    • Voice
    • Language
    • Body language
  • The “You know how…” framework
    • Plus a 3-minute elevator pitch
  • The “HSHH” framework
    • Plus a 2-minute elevator pitch
  • The “ABT” frame work
    • Plus a 2-minute elevator pitch
  • Questions, answers and ideas

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Training interest


2 hours

Delivery format:

Live-and-online via Zoom.

Number of participants:

Up to 100.

This training is suitable for:

Career scientists, engineers, researchers interested in mastering the art of short-form science communication; students new to the world of introducing themselves and their work; research groups who want to have clear introductions for project meetings and networking events; aspiring science communicators.

Kind words

Loved this. So much information and still time for some good discussions with fellow students. I look forward to being able to use some of the ideas when I create my first poster.

Poster workshop participant

Student SHA Utrecht University

I have just completed SciComm Success' Poster Design Workshop. It was full of interesting tips and tools, some of which I have already built into my poster planning. Although we had a big group and I expected a lecture/webinar format, Suzanne constantly invited us to provide feedback and our own experiences, and I enjoyed hearing what fellow biologists like and don't. I liked that the group was international and enjoyed the flexible and informal discussions - some via chat, some using whiteboards, some simple audio discussion. It felt as if we could all contribute, wherever we were. I would recommend this workshop for anyone new to creating posters for conferences. It would probably be a good refresher for poster presenters, too. Thank you, SEB, for the opportunity.

Poster workshop participant

Society for Experimental Biology Conference (2021)

This was a good refresher on best practice planning and design for posters. I particularly enjoyed the sessions on tools for choosing colour palettes, which I have since used in other communication materials, and the discussion about online and virtual conferences, which was an eye-opener for me during COVID. Thank you, Suzanne!

Poster workshop participant

Genentech, USA

Have something different in mind?

Book a call with one of our training team and let’s explore what you are thinking about, what you need, and what we can do to help.