Social Media Skills for Scientists and Researchers
Increase engagement in your research and findings using the power of social media.
Our social media training for researchers, academics, scientists and research groups is designed specifically to help you generate interest in your work. Whether you want to raise the profile of your research, showcase the work in your group or expand your research network, our practical tips and tools will help you make the most of social media.
This half-day training course will help participants promote their research and findings by making effective and efficient use of social media. We provide lots of examples and practical walk-throughs to help participants learn skills and techniques to improve their social media use, whatever their current experience with social media happens to be.
This course is tailored to your needs. Here is a sample outline to give you an idea of what to expect.
- Introduction to social media
- What is social media?
- What can social media do for you?
- Thinking about your objectives
- The power of social media (case study)
- Get to know the platforms (LinkedIn, Twitter, Facebook, Instagram – as required)
- How to set up an account and optimise your profile
- Tour of each platform and their features
- What’s in a social media post?
- Language used
- Writing a great post
- Overview of different types of posts (image, videos, links)
- Great examples
- Planning your posts (before, during and after research)
- What gets seen in people’s feeds and why
- Monitoring posts, measurement and evaluation
- Connecting with others
- How to identify and connect with stakeholders
- How to find relevant conversations
- Growing your audience
- Finding hashtags and stakeholders
- Engaging with stakeholders
- Best practice
- What to do
- What not to do
- What to be mindful of
Participants will leave the training with:
- The ability to create and optimise social media profiles and pages
- An understanding of the terminology and features of various platforms
- Confidence to engage with networks
- Confidence in posting
- Inspiration from real examples of successful social media use in research
- Ideas on creating impactful social media posts
- Insights into how to build networks with stakeholders to position themselves as thought leaders
We offer this training as:
- Half-day group training online via Zoom or similar platforms
- Half-day group training on your premises, depending on your location
- 1-to-1 or small group coaching
- Masterclasses for conferences and events
This training is suitable for:
- Communication Teams
- Research Support Teams
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Loved this. So much information and still time for some good discussions with fellow students. I look forward to being able to use some of the ideas when I create my first poster.
I have just completed SciComm Success' Poster Design Workshop. It was full of interesting tips and tools, some of which I have already built into my poster planning. Although we had a big group and I expected a lecture/webinar format, Suzanne constantly invited us to provide feedback and our own experiences, and I enjoyed hearing what fellow biologists like and don't. I liked that the group was international and enjoyed the flexible and informal discussions - some via chat, some using whiteboards, some simple audio discussion. It felt as if we could all contribute, wherever we were. I would recommend this workshop for anyone new to creating posters for conferences. It would probably be a good refresher for poster presenters, too. Thank you, SEB, for the opportunity.
This was a good refresher on best practice planning and design for posters. I particularly enjoyed the sessions on tools for choosing colour palettes, which I have since used in other communication materials, and the discussion about online and virtual conferences, which was an eye-opener for me during COVID. Thank you, Suzanne!