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Science Communication vs Communicating Science and Research: What’s the Difference?
Is there a difference between science communication and communicating science? Absolutely! Learn how to navigate both realms to share your research effectively with various audiences.
When it comes to scientific and academic research, how we communicate our findings can significantly impact their reach and understanding. There’s a subtle yet vital difference between science communication and communicating science. Recognising and mastering both can enhance the dissemination of your work. Here’s a closer look at what distinguishes these two and why they matter.
What is “science communication” or “research communication”?
Science communication, also called research communication in some disciplines, involves conveying scientific research and findings to a broad, non-expert audience. It’s about making complex information accessible and engaging to the general public, policymakers, and other non-specialists. According to the Royal Society, science communication aims to “raise awareness and understanding of science among non-scientists and to foster public engagement with science.”
The Royal Society’s Bodmer Report, published in 1985, argued that scientists should consider it their duty to communicate their work to their fellow citizens.
This form of communication often uses storytelling, relatable examples, and simplified language to make science more approachable.
What is “communicating science” or “communicating research”?
Communicating science, on the other hand, focuses on sharing scientific information within the expert community. Communicating science and research with experts includes writing academic papers, presenting at conferences, and discussing research with peers. The goal here is to convey detailed, technical information accurately and comprehensively. The American Association for the Advancement of Science (AAAS) emphasises that effective communication among scientists is crucial for advancing knowledge and fostering collaboration within the scientific community.
What do “science communication” and “communicating science” have in common?
- Purpose: Both aim to share knowledge and findings.
- Clarity: Clear and effective communication is essential in both.
- Engagement: Both seek to engage their respective audiences, whether through captivating stories or detailed data.
- Impact: Both aim to make an impact, though the target audiences differ.
- Adaptability: Communicators must adapt their messages to suit their audiences.
- Credibility: Maintaining trust and credibility is crucial in both contexts.
What’s the difference between “science communication” and “communicating science”?
- Audience: Science communication targets non-experts, while communicating science focuses on peers and experts.
- Language: Simplified language and analogies are used in science communication, whereas technical jargon and detailed explanations are common in communicating science.
- Medium: Science communication often uses media like blogs, social media, and public talks, whereas communicating science typically involves academic journals, conferences, and seminars.
- Goals: Science communication aims to educate and engage the public, while communicating science aims to advance scientific understanding and foster professional collaboration.
- Content Depth: Science communication presents a broader overview, while communicating science delves into technical specifics.
- Skills Required: Effective science communication requires skills in storytelling and public engagement, while communicating science demands precision and deep subject matter expertise.
And that’s it!
Understanding the difference between science communication and communicating science is helpful for researchers thinking strategically about how to share their work. Both play vital roles in disseminating scientific knowledge, but they require different approaches and skills.
So how can you build your skills in science or research communication, or communicating science or research, or both? We offer tailored and custom-designed communication workshops, online sessions, and 1-to-1 coaching to help scientists and researchers build the skills they need to reach their audiences.
Let’s chat about your needs and how we can help you make an impact at your next poster session.
Curious? Want to know more?
Interested in learning more about our communication workshops, training and coaching for scientists and researchers? Take a look around, or get in touch – we’d love to help.
We believe that research matters. We also believe that good research deserves to be shared. What about you?
Curious about how our communication workshops, training programmes and coaching can help you, your research group or your institution get better about talking about your research with expert and non-expert audiences alike? Book a 30-minute call, or drop us a line.