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Blogging for Scientists and Researchers Workshop
A practical training session that explores why to blog, how to write a blog post, how to publish and promote an individual post, and what to think about when it comes to creating a regular blog
Blogging is a powerful tool for scientists and researchers to share their work, foster community, and engage with diverse audiences. Whether researchers want to communicating important findings, explore new ideas, or tell the stories behind their research, blogging offers a versatile platform to expand reach and increase impact.
Our practical 2.5-hour Blogging for Scientists Workshop is designed to help researchers and science communicators understand the why and hows of creating posts and perhaps even a regular blog to showcase their work and ideas.
What we'll cover
Through a combination of theory, examples, individual work and group discussions, participants will learn:
- Why Blog?: Explore the benefits of blogging for research dissemination.
- Blogging Formats & Platforms: Understand the different types of blogs, from individual and group blogs to platforms like personal blogs, institutional blogs, Medium, Substack, and micro-blogging.
- What to Blog About: Identify blog-worthy topics, from papers to personal insights.
- Crafting a Post: Use story structures to outline and develop a blog post.
- Blogging Best Practices:
- Writing tips: Titles, word count, compelling content, SEO.
- The power of visuals: why images matter and where to find them.
- Strategies for consistency: How often to post, what works, and what doesn’t.
- Practical tips: Tips and techniques for turning a draft into a polished post.
- Promoting a Blog: Share posts effectively to reach target audiences.
Participants will have opportunities to create a blog outline from one of their papers, or about an aspect of their research, and will use this to apply learning.
Participants leave with:
- A draft outline for a blog post about their research.
- Practical tools and resources to write engaging posts and maintain a blog.
- Confidence in using blogging to communicate science effectively.
Customisable formats:
This workshop can be delivered online or in person for large groups who want to get started with blogging.
It can also be tailored for smaller groups, including research groups, project teams, or communication teams who need to take a strategic approach to starting, writing, growing and managing a blog. We can make the workshop even more useful by incorporating topics like blog planning, editorial strategies and blog marketing. For those wishing to create a website to host the blog, our Website Design & Management Workshop is a perfect fit.
Interested in a blogging workshop for a group, your research team or project?
Ask for more information or a quote, or book a call to talk through your ideas.
Request more information or ask us for a quote
We typically schedule workshops and training 6-12 months in advance, so if you have specific dates in mind for a future event or for training planning purposes, we recommend getting in touch as early as possible. Need something at short notice? Not to worry - we often have a few days available each month for unplanned sessions.
It's been a long time since I have enjoyed a training workshop as much as I did this one! Suzanne took a lot of time to get to know each of our group during the training, quickly spotting where our strengths lay and helping us develop skills in new areas. She struck a good balance between theory and discussion, and I particularly appreciated the time she gave us for group work and time to try out new skills alone. She was full of energy and positivity, and made me feel welcome and valued throughout, even when she put me on the spot in role plays. Highly recommended!
It was useful to think more strategically about elevator pitches and how I could create something generic for "everyday" use as well as something tailored for different situations like meetings. The opportunity to plan and share elevator pitches was good, as it gave me an idea of other styles and approaches. The detailed individual feedback was unexpected, but great.
I have just completed SciComm Success' Poster Design Workshop. It was full of interesting tips and tools, some of which I have already built into my poster planning. Although we had a big group and I expected a lecture/webinar format, Suzanne constantly invited us to provide feedback and our own experiences, and I enjoyed hearing what fellow biologists like and don't. I liked that the group was international and enjoyed the flexible and informal discussions - some via chat, some using whiteboards, some simple audio discussion. It felt as if we could all contribute, wherever we were. I would recommend this workshop for anyone new to creating posters for conferences. It would probably be a good refresher for poster presenters, too. Thank you, SEB, for the opportunity.
This was a fascinating workshop! I learned so much about how I come across and how powerful it is to become more conscious about how I "show up", so that I can make the right impression. Loved the tips about reading other people's non-verbal cues, too. This has made me think twice about the best time to approach people with difficult subject. Thank you, Suzanne, for an inspiring morning!
Loved this. So much information and still time for some good discussions with fellow students. I look forward to being able to use some of the ideas when I create my first poster.
This was a good refresher on best practice planning and design for posters. I particularly enjoyed the sessions on tools for choosing colour palettes, which I have since used in other communication materials, and the discussion about online and virtual conferences, which was an eye-opener for me during COVID. Thank you, Suzanne!
This workshop was great fun. I learned loads about perspective and how I tend to communicate, and hope to be able to use this knowledge to communicate better with our international students.