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Personal Branding & Presence for Researchers
A career workshop for scientists and researchers
Many scientists and researchers hear the word “branding” and think of marketing or self-promotion—concepts that can feel uncomfortable in academia. However, branding is simply your reputation: how others perceive you, what they know you for, and what they say about you.
Our personal branding workshop helps participants reflect on how they want to be perceived and by whom. By focusing on what’s important, participants can build an authentic brand that resonates with peers, potential employers, and even the public.
We offer:
Half-Day Workshop: Building Your Personal Brand
A hands-on workshop that takes scientists, researchers and communicators through a step-by-step process to craft their personal brand and try it out with peers.
This session helps participants:
- Grasp the importance of branding for researchers.
- Highlight their unique strengths and purpose.
- Develop a concise, compelling elevator pitch.
- Use feedback from peers to refine their messages and test their ideas.
- Start thinking about how to use their personal brand in their day-to-day work and communication.
By the end, participants will have practical tools to communicate their brand identity confidently.
Full-Day Workshop: Personal Branding & Presence (Social Media, Online & In Person)
This full-day workshop covers everything in our half-day workshop plus how to use key messages and focus attention using a variety of communication channels to increase visibility.
In this workshop, participants will:
- Build their personal brand: articulate strengths, purpose, and promise (Building Your Personal Brand workshop).
- Master the essentials of creating an impactful online presence.
- Explore strategies for using social media, online platforms, and in-person and analogue communication channels to engage audiences effectively.
- Use branding exercises to apply their skills and create a LinkedIn profile.
- Receive hands-on feedback and guidance in a collaborative setting.
This format is ideal for scientists, researchers and science communicators who want to develop not only their personal brand but also the strategies to amplify their presence.
Condensed Sessions: Webinars, Short Workshops, and Keynotes
For those with limited time or seeking high-level insights, we offer condensed versions of our workshops, including:
- Short sessions for department meetings, retreats, or conferences.
- Engaging webinars for remote participants and large groups.
- Keynote presentations that inspire and inform larger audiences.
These formats provide a focused introduction to personal branding and online presence, sparking ideas and encouraging further exploration.
Curious to learn more or book a session? Use our form to ask questions or request a no-obligation offer.
We typically schedule workshops and training 6-12 months in advance, so if you have specific dates in mind, we recommend getting in touch as early as possible.
Request more information or ask us for a quote
We typically schedule workshops and training 6-12 months in advance, so if you have specific dates in mind for a future event or for training planning purposes, we recommend getting in touch as early as possible. Need something at short notice? Not to worry - we often have a few days available each month for unplanned sessions.
Kind words
Loved this. So much information and still time for some good discussions with fellow students. I look forward to being able to use some of the ideas when I create my first poster.
I have just completed SciComm Success' Poster Design Workshop. It was full of interesting tips and tools, some of which I have already built into my poster planning. Although we had a big group and I expected a lecture/webinar format, Suzanne constantly invited us to provide feedback and our own experiences, and I enjoyed hearing what fellow biologists like and don't. I liked that the group was international and enjoyed the flexible and informal discussions - some via chat, some using whiteboards, some simple audio discussion. It felt as if we could all contribute, wherever we were. I would recommend this workshop for anyone new to creating posters for conferences. It would probably be a good refresher for poster presenters, too. Thank you, SEB, for the opportunity.
This was a good refresher on best practice planning and design for posters. I particularly enjoyed the sessions on tools for choosing colour palettes, which I have since used in other communication materials, and the discussion about online and virtual conferences, which was an eye-opener for me during COVID. Thank you, Suzanne!
Have something different in mind?
Book a call with one of our training team and let’s explore what you are thinking about, what you need, and what we can do to help.