Social Media Skills Training for Scientists &  Researchers

Boost Research Visibility with Social Media

Social media can be  a powerful tool for researchers, scientists, and academics to increase engagement, showcase their work, and expand professional networks, but not every channel is right for all researchers and their communication objectives.

Our Social Media Training and Workshops equip participants with an understanding of what’s out there, whether and when to use it, and practical strategies to promote research effectively using social media whilst balancing the realities of time, skills, and budget.

Session highlights:

We’ll cover:

  • Why and when to use social media – and when to opt out.
  • Tips and techniques to raise the profile of your research.
  • Visual communication insights to make content engaging without getting sued. (Really.)
  • Strategies to manage time and energy.
  • Ideas for connecting with collaborators and grow your audience.
  • Hands-on guidance to make social media use efficient and impactful.

Flexible Formats:

  • Half-Day Workshops:
    • Learn to leverage social media with practical examples and walk-throughs.
    • Learn from the experience of peers and the trainer.
    • Work on key messages and positioning.
    • Plan content strategically.
    • Play with simple storytelling approaches and narrative techniques.
    • Apply knowledge to create a draft social media profile and get feedback from peers about your positioning and messaging.
  • Bite-Sized Options:
    • Short sessions packed with actionable tips for larger groups.
    • These can cover social media in general, or focus on a specific channel, like LinkedIn, Instagram, TikTok, Facebook, and the complex world of X and its alternatives (BlueSky, Mastodon, Threads and more).

Make it about more than "just" social media:

Depending on your time and objectives, we can introduce participants to other ways to gain visibility and engage with audiences online. We can cover topics like “should I have my own website”, “how to use tools like substack, Medium, and The Conversation”, and cross-posting multi-media content to increase visibility.

Do you have a group that would benefit from some social media insights and training?

Get in touch for more details or book a session tailored to your needs. Alternatively book a call and let’s talk through your ideas.

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We typically schedule workshops and training 6-12 months in advance, so if you have specific dates in mind for a future event or for training planning purposes, we recommend getting in touch as early as possible. Need something at short notice? Not to worry - we often have a few days available each month for unplanned sessions.

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Training interest

Kind words

Loved this. So much information and still time for some good discussions with fellow students. I look forward to being able to use some of the ideas when I create my first poster.

Poster workshop participant

Student SHA Utrecht University

I have just completed SciComm Success' Poster Design Workshop. It was full of interesting tips and tools, some of which I have already built into my poster planning. Although we had a big group and I expected a lecture/webinar format, Suzanne constantly invited us to provide feedback and our own experiences, and I enjoyed hearing what fellow biologists like and don't. I liked that the group was international and enjoyed the flexible and informal discussions - some via chat, some using whiteboards, some simple audio discussion. It felt as if we could all contribute, wherever we were. I would recommend this workshop for anyone new to creating posters for conferences. It would probably be a good refresher for poster presenters, too. Thank you, SEB, for the opportunity.

Poster workshop participant

Society for Experimental Biology Conference (2021)

This was a good refresher on best practice planning and design for posters. I particularly enjoyed the sessions on tools for choosing colour palettes, which I have since used in other communication materials, and the discussion about online and virtual conferences, which was an eye-opener for me during COVID. Thank you, Suzanne!

Poster workshop participant, 2021

Genentech, USA

Have something different in mind?

Book a call with one of our training team and let’s explore what you are thinking about, what you need, and what we can do to help.